How to test your signup form
An email that arrives in junk isn't a pass. Here's a five-minute test that catches the problems before your subscribers do.
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How to do your own research
A seven-step starting point for checking a big claim, with a real example. It isn't the only way to do research, but it's a good start.
Why your emails land in junk
The usual cause is your sender address. Here's the 15-minute fix.
Do you need email on your own domain?
Free forwarding is enough for most people. Here's when you need a real mailbox, and how to set up forwarding in about 10 minutes.
How To Lose Your Humanity
This week, many in the tech world are starting to grapple with the responsibility of the AI products we've created. OpenAI is being sued for its chatbot encouraging a kid to commit suicide. My heart broke when I saw the messages. And how a tool designed to validate